Having introduced to you what an online presence entails, I believe you are eager to know what its benefits will be when you create one for your business.
Did you know that having an online presence for your business guarantees for the following?
Global Presence
You do not need to be in Lagos to sell in Lagos. You do not need to be in Dublin to sell there either. All you need is to make your business visible on the web is by creating an online presence for it.
By doing this, it will be easier for clients from all works of life to learn about your business’s products and/or services. They will also be able to contact you when they have a need for what you offer. Impressive right?
24 Hours Visibility
This enables your business to continue running 24/7, every day, at the close of the regular 9 to 5 work hours. Your business will be available to everyone, everywhere, and every time. Just think about that for a minute.
Equality of Presence Regardless of the Size of your Business
If you must compete favourably with other market movers in your industry, one thing you would wish you had was a level playing field. An online presence guarantees that.
Because you see, on the web, there is no way to have a bigger signboard than your neighbour, or larger parking lot, or an intimidating building structure. Where the effort is made is in how often you update your online content with rich and useful information such as products and services, how well you engage with your customers in meaningful conversation and branding, how accessible and aesthetically pleasing and user-friendly you can make your website, for example; and how well you promote your online presence both online and offline through both organizing and paid campaigns. And guess what, you don’t need to break the bank to do this. It might cost you some money but nowhere near one-tenth of what it would cost you to erect a shopping plaza.
Most people think that creating an online presence is for newbies who are searching for their footing in the business world, while some others still ponder the opposite. The truth is that creating an online presence for your business has nothing to do with the size of your business. Whether you’re an established or an establishing brand, you need more customers as well as profits. So why do you keep ignoring an extra channel of revenue generation for your business?
Access to New Markets
Entrepreneurs are known for identifying problems in the society, turning those problems into opportunities and then building businesses around trying to solve those problems, but the way to gain access to a new market or opportunity poll can be challenging.
You can sample opinions online and see how customers respond to the problems your business is trying to solve and then use tracking metrics to better understand what your customers really want.
You can use a plethora of online analytics tools to understand where you customers are buying your products or services from and also learn other demographic information about them which you will put all together to inform your decision to foray into new markets either due to demographic interests or geographic location.
The easiest way to access a new market as an entrepreneur is by creating a web presence.
Fast Response to Customers Orders and Inquiries
Did you know that you do not need to be at your place of work in order to attend to your customer’s orders or complaints or respond to their inquiries? You can do all that online, and more. That’s impressive, right?
You can get notifications when your clients request your services and you can reply immediately to their complaints or inquiries no matter where you might be, whether at home, in the bank, on a trip, virtually anywhere on the go.
This is a digital structure that will help you promote your business. Don’t ignore it!
Increase Cash Flow through Fewer Bad Debts
It doesn’t matter whether you erected your business premises yourself, or whether you leased it, annoying bills can’t stop coming.
Have you ever sat to calculate those bills in a year? Imagine you reinvested that money in your business? Your thoughts are as good as mine.
This is one big benefit you will always be grateful for because having an online presence for your business guarantees tremendous cash flow through fewer debts. In fact, revenue generated online can assist in offsetting already existing debts offline because the bills you are required to pay to stay online yearly are little compared to what you are required to pay offline yearly.
Easier Business Advancements
Have you tried advancing your business so many times to no avail?
This is for you, create an online presence for your business and spread the good news. You will be thrilled at the speed your business grows.
Always know that increasing your productivity and revenue is our priority at ZechServer. We are ready to prefer working solutions to how you can maximize the web to increase your businesses reach, brand and profit.
The first step towards actualizing high profitability in your business is having a web presence that complements your offline effort. Many brick and mortar businesses have been known to generate up to 50% of their revenue online. Fact!
An online presence is a structure that when built successfully will benefit your business on a daily basis. A year from today, you will wish you started yesterday. So make hay!
Our next post will be super informative, don’t miss it!
